Privacy Policy

How we protect your personal information and respect your privacy.

1. Introduction

PurelyBalanced ("we", "us", "our") operates as an independent educational platform. We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, and protect your personal information in accordance with UK GDPR regulations.

2. Data Collection and Use

Essential Cookies

We use only essential cookies required for basic site functionality. These cookies are necessary for:

  • Website functionality and security
  • Remembering your consent preferences
  • Basic analytics to understand site performance

Contact Form Information

When you use our contact form, we collect:

  • Your email address
  • Your message content

This information is used solely to respond to your inquiry. We do not use this information for marketing purposes, do not share it with third parties, and do not retain it longer than necessary.

3. Legal Basis for Processing

Under UK GDPR, our legal basis for processing personal information is:

  • Consent: For optional cookies beyond essential ones (should you choose to accept)
  • Legitimate Interest: For essential cookies and site functionality
  • Contract: When you contact us via the contact form

4. Data Retention

We retain personal information only as long as necessary:

  • Contact form data: retained only until your inquiry is resolved
  • Cookie data: retained according to cookie expiration periods
  • Analytics data: aggregated and anonymised

5. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Right to Access: Request a copy of your personal data
  • Right to Rectification: Correct inaccurate data
  • Right to Erasure: Request deletion of your data ("right to be forgotten")
  • Right to Restrict Processing: Limit how we use your data
  • Right to Portability: Receive your data in a portable format
  • Right to Object: Object to certain processing activities

To exercise these rights, contact us at: [email protected]

6. No Commercial Use of Data

We do not:

  • Sell or trade your personal information
  • Use your data for marketing purposes
  • Share your data with third parties for commercial purposes
  • Use your information to create user profiles for targeting

7. Third-Party Services

We do not use third-party analytics services that track individual users. Our website does not integrate with social media platforms or external tracking services.

8. Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or alteration. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our website is not directed to children under 13 years of age. We do not knowingly collect personal information from children. If we become aware of collecting information from a child, we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated date. Your continued use of the website constitutes acceptance of the revised policy.

11. Contact Us

For privacy-related questions or to exercise your GDPR rights, contact:

PurelyBalanced
29 Birchwood Drive
Liverpool L18 3LU
United Kingdom
Email: [email protected]
Phone: +44 151 724 6938

Last Updated: February 2026